Return on Investment for Employers for Generation India recruits
About the Study
Generation India partnered with Grant Thornton Bharat to conduct an independent Return on Investment (ROI) study that evaluated the tangible benefits employers gain when hiring our graduates. Study Coverage:
Methodology:
Cost-Benefit Analysis (CBA) comparing Generation India recruits vs. non-Generation recruits
Costs analyzed: Advertising, hiring, on-the-job training (OJT), attrition
Benefits analyzed: Productivity, service improvements, revenue contribution
Mixed-method approach: Surveys and employer discussions to validate assumptions
Study Coverage:
Employers from both mass and tech roles were included. Mass roles included Retail Sales Associate (RSA) and Food & Beverage (F&B) Steward, while tech roles included Junior Software Developer (JSD) and Cloud Application Developer (CAD).
Objectives of the Study
Quantify cost savings and performance gains from hiring Generation-trained recruits.
Evaluate how prepared Generation graduates are and their impact on workplace output.
Analyze improvements in recruitment ease, speed, and cost-effectiveness.
Assess attrition rates and retention benefits for the employer.
Cost & Revenue Impact
Employers experienced annual cost savings when hiring Generation India graduates, thanks to reduced expenses in advertising, travel, on-the-job training, and attrition. Additionally, hiring for F&B and RSA roles generated direct revenue gains, demonstrating the tangible business value of Generation-trained talent.
Across professions, Generation India’s skilling programs consistently deliver strong employer ROI, reduce recruitment costs, enhance frontline
ROI & Net Value Added for each Job Roles
1. Overview
This study examines the financial and operational impact employers experience when hiring Generation India graduates across Retail Sales Associate (RSA), Food & Beverage (F&B), and Tech roles. The findings show strong cost savings, revenue gains in mass roles, and consistently higher ROI—demonstrating the tangible business value of Generation-trained talent.
2. Cost Savings: Lower Hiring & Training Expenses Across All Roles
Employers significantly reduced annual hiring and onboarding costs by recruiting Generation-trained learners. Savings were driven by lower expenditure on advertising, screening, travel, and attrition.
Cost Savings per Recruit
Retail Sales Associate (RSA)
Lower advertisement and screening costs, reduced attrition-related expenses, and nil travel costs.
saved, per recruit.
Food & Beverage (F&B)
Reduced on-the-job training and recruitment expenses, with no travel costs.
saved, per recruit.
Tech Roles
The highest savings, driven by sharply lower advertisement and travel costs, and reduced attrition.
saved, per recruit.
Result: Generation graduates reduce the total cost per hire and improve recruitment efficiency across job families.
3. Revenue Gains: Strong Performance in Mass Job Roles
Hiring for mass roles – RSA and F&B – generated an average annual revenue gain of ₹49,000 per recruit.
Why Revenue Improves
Generation India graduates demonstrate:
Tech Roles
Revenue contribution was modest due to competition with engineering and STEM graduates from premier institutions. However, tech roles still generated positive net value through cost savings.
4. Higher ROI: Generation-Trained Talent Creates Greater Employer Value
Employers reported significantly higher returns when hiring Generation graduates.
ROI Improvement by Role:
Retail Sales Associate
higher value than non-Generation hires
Food & Beverage
higher value, the highest among all roles
Tech
higher value, driven primarily by reduced costs and solid long-term performance
Net Financial Value per Recruit:
Retail Sales Associate
added value.
Food & Beverage
added value.
Tech
added value.
5. Overall Employer Value Added
Generation India-trained talent created measurable financial impact at scale:
Annual Value Contribution
Retail Sales Associate
total annual value
Food & Beverage
total annual value
Tech
total annual value
Overall Finding – Why Employers Keep Hiring Generation Graduates
- Reduced recruitment costs
- Faster productivity ramp-up
- Stronger retention and lower attrition
- Positive contribution to revenue & operations
- Consistent ROI across diverse job families
This aligns with Generation’s broader focus on strengthening employer workforce quality and addressing skills-to-jobs gaps in India.
